Client Success
Case Studies
Real businesses, real results. See how our strategic approach has transformed companies across different industries.
Results
Driving Efficiency, Demand, and Enrollment Growth for UC Davis Graduate School of Management
Challenge
In a crowded graduate business market, UC Davis GSM faced rising competition, limited budgets, and ambitious enrollment goals, requiring more visibility and higher-quality applicants without inflating costs.
Solution
EDGE launched a multi-channel digital campaign that optimized targeting, messaging, and budget allocation to improve efficiency while boosting conversions. By lowering CPA and scaling qualified demand, UC Davis not only hit enrollment targets but doubled the size of its incoming cohort to meet year-over-year growth.
Results
Scaling Reach and Revenue for Denver Center of the Performing Arts
Challenge
Competing in a saturated live events market, DCPA needed to sustain year-over-year growth, maximize returns on a multimillion-dollar media investment, and continue expanding its audience base amidst shifting channel dynamics.
Solution
EDGE implemented a performance-driven media strategy, balancing new prospecting with deeper engagement. By continuously reallocating investment toward the highest-return tactics and creative, EDGE increased ROAS and conversion efficiency while unlocking new revenue streams and expanding DCPA's market share.
Results
Fueling Kansas University's National QSR Digital Sponsorship
Challenge
In a competitive QSR landscape around the University of Kansas, a National QSR needed to build awareness, drive traffic, and strengthen affinity among students and locals—competing against numerous fast-food options while differentiating itself with KU's brand and ambassadors.
Solution
EDGE developed a digital media strategy that aligned the brand's message with KU fans through display and CTV ads featuring KU basketball ambassadors. This campaign authentically connected the brand to the KU community, deepened engagement with an exclusive audience, and reinforced the brand as the QSR of choice for Jayhawks fans.
Results
Expanding SFJAZZ Audiences and Ticket Sales
Challenge
SFJAZZ, a premier cultural institution, needed to move beyond its loyal patron base to attract younger demographics and first-time buyers in a post-COVID landscape, requiring new awareness strategies and smarter audience engagement.
Solution
EDGE designed a full-funnel omnichannel campaign combining display, social, and search. Prospecting strategies expanded reach to new audiences, while retargeting maximized conversions. Paid search—including non-branded and conquesting—captured high-intent users, and immersive Meta video boosted awareness. This integrated approach diversified SFJAZZ's audience, deepened engagement, and drove ticket revenue growth.
Results
Helping St. Thomas' Regional Credit Union Partner Harness the Power of NIL
Challenge
In a competitive financial services market, a key sponsor of St. Thomas University sought to authentically support NIL and student-athletes while broadening its appeal to the wider community. The challenge was to connect with fans in a way that felt credible and mission-driven, while also reinforcing the brand's values of financial literacy, education, and long-term customer growth.
Solution
EDGE developed a tailored campaign that strategically aligned custom creative with highly engaged audiences. By activating student-athletes during their in-season sports, this campaign delivered maximum relevance and impact. Through precise targeting and creative storytelling, EDGE delivered an authentic NIL experience that engaged fans, deepened community connection to the sponsor's brand, and supercharged digital engagement metrics—ultimately driving measurable growth and meaningful results.
Results That Matter
Our commitment to excellence is reflected in the measurable impact we create for our client partners*.
*January 2024 through July 2025