Search Behavior in the Age of AI
The way people search, discover, and make decisions online is undergoing one of the biggest shifts in decades. With AI now shaping how search results are generated, personalized, and delivered, brands must rethink how they show up in moments of intent—and how they influence demand across emerging, AI-driven channels.
This webinar will explore how consumer behavior is changing in an AI-powered search environment, and what brands can do to stay visible, relevant, and measurable.
Discussion Topics:
AI-Driven Consumer Behavior
Consumers are searching less and expecting more personalized answers, faster results, with fewer clicks. We'll examine how expectations are shifting and what it means for brands trying to influence consideration and demand.
The New Search Landscape
AI is transforming how people look for information—radically changing the rules for visibility, competition, and conversion. We'll break down the most important trends and how they impact marketers, from declining traditional search queries to rising conversational and generative experiences.
Discoverability in a Paid vs. Organic World
As AI alters how results are ranked and recommendations are generated, the balance between paid and organic visibility is shifting. We'll unpack what this means for SEO, paid search, and content strategies—highlighting where brands must adapt to remain discoverable and competitive.
